LO4: Site Structure Diagram

What is a site structure diagram?
Used to plan the layout of a website, game, social media, apps
Computer programmers/developers would be using this to make the website with this design - how they're going to make the product
Needs instructions for how the end user/audience is going to use it

What type of media products would it be needed for?

Websites and interactive media

What does navigation mean?
How to use the product, get around the product - using hyperlinks, buttons

Who would the end-user be?
The audience

Give examples of an interactive media product:
Game
Website
App
Social media

If you're asked to draw a site structure diagram in the exam - what should your annotations include?
The importance of hyperlinks and where they will take the audience
Explain how pages are linked together to benefit the audience
Why interactive features would be on each page (photos/videos/sounds), linked to the brief
Why each page and sub-page is there based on the brief, include interactive features for each page
Most important pages and links based on the brief
How the 'Home' page will work with the rest of the site
Why some things may be excluded based on the brief
Only thing you should say about the housestyle - that the designer would make it consistent throughout

LO4: Question 10 - Evalutation Question

Evaluate

Advantages and disadvantages
Always have to evaluate a pre-production document, e.g:
SWOT
Blue-Sky Thinking
Mind map
Moodboard
Visualisation Diagram
Storyboard
Script
Site map diagram

Effectiveness

How it effects target audience

How useful that document is

Why it is important/ in/effective at its job

Link it to the scenario - why it's in/effective for the scenario

Conventions of the document - advantages

Incomplete information, what other pre-production documents would be needed - disadvantages
Need to use examples that directly relate to the brief
Explain why something is effective or not
Use sentences


Should be aiming for a minimum of 15 marks out of 20.

LO3/4: Visualisation Diagram Feedback

Conventions of a poster:
Purpose - Promote/advertise - Picture of product
Portrait
Logo
Masthead
House style - colours, fonts, graphics/images
Slogan
Web/social media link
Product description
Review - helps sell the product, use target audience not competitors, explain why you used them

Annotations:

Justify desings, i.e. house style

Justify connotations linked to the brief

Sentences

Using key terms

LO4: Primary research mock

3 Reasons why I didn't get full marks for this mock:
Say 'questionnaire' instead of 'survey'
Link answers to the brief more
Understand the brief and the denotations of the brand

Always underline key words from the question

Evaluate - strengths, weaknesses, link to bried, examples to support your point - Distinction - 20

Explain - give reasons 'because' - Merit - 3-6 marks

Identify - word/sentence - Pass - 1-2 marks

For answers such as 'it's time consuming', use because to say why

LO4: Visualisation mock

3 Reasons why I didn't get full marks for this mock:
Go into more detail about the connotations of my choices
State appeal to audience
Always write words instead of squiggles

LO3: Research

1. Production takes place at the pre-production stage, as information is needed to make sure the product will sell well - client requirements, similar products etc. Feedback will effect production, so as much as possible is needed.
2. Two methods of collecting data: Primary and secondary research. For example, interviews, questionnaires, and using newspaper articles, journal.


Types of research

1. Audience Research

Finding out what the audience wants (interests), what demographics are in the audience, and what demographics should be in the audience.

2. Market Research

Investigating the current market for similar products, and analysing if they were successful or not, how you could be different, and why they were successful. Finds out what competitors are doing, ir of there's a gap in the market you can fill, find out who your competition is.

3. Product Research

Similar to market research, collecting source materail (depends on media product), establish how viable a project is (success, worth making? etc), find locations.


Who conducts research?

NRS (National Readership Survey)
BARB (Broadcasters Audience Research Board)
RAJAR (Radio Joint Audience Research)

LO4: Question 8 and 9 of the Unit 2 Exam

Have to draw at least two pre-production documents. Marks will be awarded on:

1. Content [1 Mark max]  - Does it look like the product you were asked to make?
2. Fitness for purpose [3 Marks max] - Like content, about features of what has been drawn that link to the brief/scenario
3. Use of annotations to justify your decisions [2 Marks max] - Make detailed notes to explain: Housestyle (colours, font - serif and sand serif, graphics - shapes and images etc), appeal to target audience, the brief.
Housestyle is important to create a brand, make it consistent

Both worth 6 marks total, so 12 marks.