LO3: Research

1. Production takes place at the pre-production stage, as information is needed to make sure the product will sell well - client requirements, similar products etc. Feedback will effect production, so as much as possible is needed.
2. Two methods of collecting data: Primary and secondary research. For example, interviews, questionnaires, and using newspaper articles, journal.


Types of research

1. Audience Research

Finding out what the audience wants (interests), what demographics are in the audience, and what demographics should be in the audience.

2. Market Research

Investigating the current market for similar products, and analysing if they were successful or not, how you could be different, and why they were successful. Finds out what competitors are doing, ir of there's a gap in the market you can fill, find out who your competition is.

3. Product Research

Similar to market research, collecting source materail (depends on media product), establish how viable a project is (success, worth making? etc), find locations.


Who conducts research?

NRS (National Readership Survey)
BARB (Broadcasters Audience Research Board)
RAJAR (Radio Joint Audience Research)