Evaluation Question (Visualisation Diagram)

1. Introduction - state why it is effective, ilustraitions that represents the design/layout of the final product supported with annotations

2. The effective features of a visualisation diagram, explain why + examples from the brief (5 points)

3. Ineffective features of a visualisation diagram (2 points)

4. Conclusion - summing up how the document is overall effective for planning it (1 or 2 sentences)


Storyboard

When saying Ext or Int, say location as well, e.g. Ext Park

Camera Movement Arrows and talk about it below

Company Logo and Slogan

Voice Over or Music in every shot (Non-Diegetic)

Product in a Close Up

Identify (1 mark) and Explain (2 marks) one suitable revenue stream for a website (3)

(1) Revenue Stream - Finding money to pay for product:
Sponsors
Advertising
Pop ups

(2) Designer/clothing brand

(3) Because tey target he same audience as XYZ

Legal Issues

Intellectual Property Rights - ownership of designs and products

Copyrights, Designs and Patents Act - Images (locations, food etc), Text, Music, Logo
Get permissions for images

Data Protection Act
Name, address etc
Applies anywhere they have personal details

Slander
Verbal Deformation

Libel
Written

Freedom of Information Act
Public sector organisations have to make sure that information they have about you is available

Identify a potential ethical issue and Explain the impact on he production of XYZ

Representation of people - models looking healthy and representing the population

Make sure it's appropriate for an audience - language, images etc

Representations of men and women


Regulatory Bodies for a website
W3C
ASA - adverts on the website
IPSO - all websites have written content
NOT OFCOM for web

Drawing Question Revision

Most important features of storyboards:
Camera movements - zoom, pan, tilt, track
Interior or Exterior - location
Lighting - High and Low Key
Actor placement + movement
Sound - Music, dialogue
Title graphics - name, logo etc
Shot types - close up (focussing on a person or object), mid shot (body movement, groups), long shot (locations)
Pictures - represents shot type
Angles - High and Low angles
Timings
Scene number
Editing techniques - cut to, fade up and fade out for graphics


Tips
Don't spend more than 25 minutes on it in the exam
Unlike a sitemap, you'll already have annotations by writing underneath it
Don't draw stick men
Annotations are as important as your drawing

Sitemaps should include:
Breadcrumb trail - ease of navigation, users freedom of where to go
Settings - personalise
Account/Profile/Login/Register - personalise
Home - How each page connects back to the home
About Us
Pages
Sub pages - what hyperlinks are on there etc
Hyperlinks
Interactive features - photos, videos, text (include what they would be)
Social Media - include social media links, atracts target audience, good source of revenue stream (Synergy)
Hierarchical Structure - programmer would recognise structure
Consistent House Style on pages and sub pages


Effectiveness of a visualisation diagram
Fit for purpose
Strength
Useful
Examples - brief
Examples - personnel, job roles who'd use it
Features that make it effective


5 Things that make a visualisation diagram effective
Annotations of house style - can decide which design is effective, fitting etc, for the audience, client, graphic designer and programmer
Can be shown to the client or target audience for feedback - positive or negative can be effective
Adaptable - can be changed based of feedback, so it appeals to wide target audience
Interactive features - shows how they can be input and how they attract the audience
Illustration to represent layout for the product

LO4: Storyboards

What is the purpose of a storyboard?

Shows camera person, editor, director etc how to frame the action, put the scenes together and control the ation in the scenes.

Represents the visuals to support the narrative.

Storyboard or script first?

Script, as the action accompanies the dialogue, not the other way round.

Script contains narrative, which is needed to draw the scenes.

List of storyboard features:

Sound - key dialogue, music etc

Order of shots

Shot timings - how long a shot lasts for

Camera movements

Location - INT = Interior, EXT = Exterior

Description of each scene - summarry of action

Drwaing/sketch of scene

Transitions/Editing

Shot type and angle

Camera and lens type

LO4: Site Structure Diagram

What is a site structure diagram?
Used to plan the layout of a website, game, social media, apps
Computer programmers/developers would be using this to make the website with this design - how they're going to make the product
Needs instructions for how the end user/audience is going to use it

What type of media products would it be needed for?

Websites and interactive media

What does navigation mean?
How to use the product, get around the product - using hyperlinks, buttons

Who would the end-user be?
The audience

Give examples of an interactive media product:
Game
Website
App
Social media

If you're asked to draw a site structure diagram in the exam - what should your annotations include?
The importance of hyperlinks and where they will take the audience
Explain how pages are linked together to benefit the audience
Why interactive features would be on each page (photos/videos/sounds), linked to the brief
Why each page and sub-page is there based on the brief, include interactive features for each page
Most important pages and links based on the brief
How the 'Home' page will work with the rest of the site
Why some things may be excluded based on the brief
Only thing you should say about the housestyle - that the designer would make it consistent throughout

LO4: Question 10 - Evalutation Question

Evaluate

Advantages and disadvantages
Always have to evaluate a pre-production document, e.g:
SWOT
Blue-Sky Thinking
Mind map
Moodboard
Visualisation Diagram
Storyboard
Script
Site map diagram

Effectiveness

How it effects target audience

How useful that document is

Why it is important/ in/effective at its job

Link it to the scenario - why it's in/effective for the scenario

Conventions of the document - advantages

Incomplete information, what other pre-production documents would be needed - disadvantages
Need to use examples that directly relate to the brief
Explain why something is effective or not
Use sentences


Should be aiming for a minimum of 15 marks out of 20.

LO3/4: Visualisation Diagram Feedback

Conventions of a poster:
Purpose - Promote/advertise - Picture of product
Portrait
Logo
Masthead
House style - colours, fonts, graphics/images
Slogan
Web/social media link
Product description
Review - helps sell the product, use target audience not competitors, explain why you used them

Annotations:

Justify desings, i.e. house style

Justify connotations linked to the brief

Sentences

Using key terms

LO4: Primary research mock

3 Reasons why I didn't get full marks for this mock:
Say 'questionnaire' instead of 'survey'
Link answers to the brief more
Understand the brief and the denotations of the brand

Always underline key words from the question

Evaluate - strengths, weaknesses, link to bried, examples to support your point - Distinction - 20

Explain - give reasons 'because' - Merit - 3-6 marks

Identify - word/sentence - Pass - 1-2 marks

For answers such as 'it's time consuming', use because to say why

LO4: Visualisation mock

3 Reasons why I didn't get full marks for this mock:
Go into more detail about the connotations of my choices
State appeal to audience
Always write words instead of squiggles

LO3: Research

1. Production takes place at the pre-production stage, as information is needed to make sure the product will sell well - client requirements, similar products etc. Feedback will effect production, so as much as possible is needed.
2. Two methods of collecting data: Primary and secondary research. For example, interviews, questionnaires, and using newspaper articles, journal.


Types of research

1. Audience Research

Finding out what the audience wants (interests), what demographics are in the audience, and what demographics should be in the audience.

2. Market Research

Investigating the current market for similar products, and analysing if they were successful or not, how you could be different, and why they were successful. Finds out what competitors are doing, ir of there's a gap in the market you can fill, find out who your competition is.

3. Product Research

Similar to market research, collecting source materail (depends on media product), establish how viable a project is (success, worth making? etc), find locations.


Who conducts research?

NRS (National Readership Survey)
BARB (Broadcasters Audience Research Board)
RAJAR (Radio Joint Audience Research)

LO4: Question 8 and 9 of the Unit 2 Exam

Have to draw at least two pre-production documents. Marks will be awarded on:

1. Content [1 Mark max]  - Does it look like the product you were asked to make?
2. Fitness for purpose [3 Marks max] - Like content, about features of what has been drawn that link to the brief/scenario
3. Use of annotations to justify your decisions [2 Marks max] - Make detailed notes to explain: Housestyle (colours, font - serif and sand serif, graphics - shapes and images etc), appeal to target audience, the brief.
Housestyle is important to create a brand, make it consistent

Both worth 6 marks total, so 12 marks.

LO4: Visualisation diagram

A visualisation diagram is a picture or sketch that shows the layout of the product.

Examples of media products that would use a visualisation diagram in the pre-production stages:
Website - called a 'Wire Frame'
Game
I.e. Interactive products
DVD Cover
Print products - leaflet, poster, magazine cover

Home screen - First/main screen of an app, game or website:

All social media homescreens should have:

Masthead - the title, goes at the top so everyone can see it

Images/pictures - interactive feature

Tiles - links to other functions

Communication - messages

Profiles - pictures, info, username

Settings - personalisation, notifications

In exam, talk about your choices - why this colour, what does it mean/represent, who does it appeal to etc?

LO3: Forms

Once a production schedule of the tasks are organised, the following forms would need to be created:

a) Call sheet

b) Consent form

c) Location release form

Task

1. Define the purpose of each one

Call Sheet - Used to list important parts of the production - cast and crew, equipment. One purpose of a call sheet is for everyone in the productin team knows when they're needed. Could be used for each shoot or scene, anything that required filming or images/photographs. Made before the shoot so everyone would know what time and what to bring. Contingency is a back up plan, and would be featured on a call sheet.

2. Which order would the above be completed in

LO3: Production Schedules and Forms

I think a production schedule includes:
Dates (milestones) for tasks to be completed, e.g. all shoots - with specific details about the shoots
Talent timings and availability
Resources (hardware and software) (can also be cast and crew) equipment details - arrival of cameras etc.


I think this is important because without it the production wouldn't be as efficient as it could be, resulting in a lower quality product. It allows organistation in the various stages of production (pre, production and post)


Who would use it?:
Producers (who would make it)
Directors
Cast
Pretty much everyone

Project Management Tool (allows you to manage a project):
Microsoft Excel - allows you to make tables to seperate different tasks
Can easily add information


Plenary

Identify one type of project management tool that could be used to keep track of the project tasks and explain why it is suitable for this task [3].


Excel would be a useful projecty management tool for this task. This is because it can easily seperate different parts of the task - research into road safety, coding etc, into sperate tables to be handled and processed easier and without confusion. It can also be accessed via the Cloud, along with any other documents that would be needed, allowing it to be used with ease anywhere, which would be important as different groups would be able to tick off tasks simultaneously.


Assessor: shauna

The project mangagement tool is the production schedule, the schedule would be made using Microsoft Exel. 0 marks.

The production schedule would allow the company to keep track of certain tasks and the activities involved, and more importantly the weeks in which they need to be completed for.

LO1 - Ethical Issues

I think Ethical Issues are the problems faced that aren't illegal, but morally could be damaging or distasteful.
Examples:
Showing intense or upsetting scenes or images
Referencing ongoing issues that some people could find offensive

Ethical Issuses consider things that can be considered offensive, misleading or defamation. Also covers violence, sex, drugs, alcohol and other negative influences. Only an ethical issue of it's not for an appropriate audience.

Where ethical issues should be considered:

Freedom of speech V causing offence (i.e. trolling, incitement, defamation)

Use of disturbing imagery - explicit sex and violence

Use of offensive materials - sexism, racism, homophobia, use of language

It means doing the right/ moral thing.

How does this effect media products?:

Influences what you can include in your product, depending on the audience

Consequences:

Reputation could be damaged

Could harm members of the audience

Product could be banned, taken out of circulation - legal action could be taken against them (fines, lawsuit, court procedings)

Mock Test Feedback sheet

Key Personnel in media industries

Key personnel means people who are essential in the creation or running of something - vital to the operation.

Production stages:
Pre production - planning and drafting stages of a media production. Creating scripts, storyboards and sechedules. Identifying necessary locations, props, cast members, costume, and visual and special effects.
Production - actual making of a media product. Involves filming, photography, graphics and sound recording.
Post production - editing of the media product. CGI and special effects, digital manipulation, sub-editing processes and audio editing techniques. A sub editor is anyone that checks written content, for spelling mistakes, libel.

LO1 - Regulatory Bodies

I think a 'regulatory body' means an organisation or group that regulates (controls and checks) a process or medium, and the output of products. For example, one body regulates the age rating in films, another for TV.

I think this process is important as it enures products of quality and relevance to the topic are produced, and the products are controlled so they are not released to an inappropriate or unwanted audience. For example, a regulatory body would control what is published in a newspaper, in terms of content  - what is included and what isn't, and how the content is given.
Also, not regulating content can lead to criminal charges (prosecution), the product being banned or removed from circulation.

Examples:
OFCOM
ASA
BBFC

Research task - different media products

In no more than 700 words, identify and explain which legal issues would need to be considered for the product.

TV Production

Made in China - Factory of the world (documentary) (Freedom of Information Act, Slander, Data Protection Act)
Governing body - Ofcom
As a documentary is made to inform, the issue of slander has to be considered, as if people are misinformed it often effects the subject of the documentary negatively. So for this documentary, all facts stated need to come from a credible source and checked for validity, to ensure accuracy. E.g. statistics of products made and sold in China need to be accurate. The Freedom of Information Act needs to be considered also, as the information used needs to be free to access or they must have remission to use it,
As interviews are conducted in this documentary, the Date Protection Act needs to be considered, as the personal information used to contact the person needs to be prevented from getting into the product, as that would release the info and so could be dangerous for the person.

Social media campaign

Cancer Research UK/ other medical fundraisers (Freedom of Information Act 2000, Slander)

Governing body
Slander needs to be considered for this, as false statistics and other information about cancer that could misinform the public, tricking them into donating more by lying. So all info used needs to reliable data.
As the company is public, they need to abide by the FIA 2000, giving out information on how much money they raise, expenditures to run the business etc.

Digital animation

South Park (slander, Data Protection Act)
Governing body
The issue with slander and South Park is complicated. As South Park is an entertainment show, any information is uses is stated to be for entertainment use only, and is not reliable. This means they can not be sued for slander as they didn't declare the info used as fact, however, the negative information spread by it can be detrimental to companies and people, so they have been subject to investigations in the past, although they have never been successful.
South Park can release information they have access to to the public via their show, such information could be personal and so falls under the DPA. As a result, they need to be careful to only use info that the public has access to and ask permission to use more.

Radio production

BBC News (slander, Data Protection Act)

Governing body - Ofcom

Being a news programme intended to inform, all information used and reported needs to be reliable or stated otherwise, or they could be seen as spreading false information on a subject.
Information given out by news programming needs to not be protected under the DPA, as the information is personal and being spread could be harmful to the person. So they need to make sure the info they use is not covered under this.

Graphic novel

All Star Superman (Intellectual Property Rights, Copyrights, designs and patents Act 1988)
Governing body
Superman and any other characters used in the products is the intellectual property of a person or persons, so permission needs to be granted to let these characters be used in this product, as they are intended to be used for profit. The is similar to CDSA 1988, as characters used n the product can also be protected by and of these things, and so this needs to be considered.

Digital photograph product

Galen Rowell - Photographs of landscapes sold to stock companies, sold to people who don't use it properly (Copyright, designs and patents Act 1988, Intellectual Property Act)
Governing body
If a photograph by this man is used, especially commercially, the CDPA comes into play. Proper credit needs to be given to the photographer unless a contract states otherwise, as the photograph is the property of the photographer or the company they work for. This also applies to the IPA, as these products can be the intellectual property of the photographer.

Legal Issues Revision

Legal Issues Revision

Freedom of Information Act 2000

You can find out what information the government and other places has about you.
Organisations that have to give info:
Public sector organisations (serves the public) - NHS, Police, State run schools, council
They have an obligation to publish/ make available information about what they're doing - public can ask for information
Consequences for not providing this information: Fines, grace period to find info (usually 30 days) and make it public before punishment
Media products: Could be relevant for documentaries about these organisations and/or what they deal with, i.e. health or crime (NHS and Police + Council respectively)

Data Protection Act 1998

Protecting personal data, for example:
Bank account details
Medical records
Cultural/ Religious beliefs
Name and address details
Organisations do this by encrypting the information
Not allowed to share it/ give it to third party organisations
Consequences: Person/ organisation who shared it can be sued, fined or prosecuted (prison)
Media product: personal info based on client, makes website for buying things - need to make sure customer info is kept safe (E commerce), TV show competitions, surverys/questionaires

Libel

Written deformation (content that is untrue or damaging to a person's reputation)
Especially applies to newspapers, magazines, online news anmd content

Slander

Verbal deformation (content that is untrue or damaging to a person's reputation)
Especially applies to news shows, interviews, chat shows, documentaries

Intellectual Property Rights

Similar to Copyright, acknolwdged for something you've made
Counts as your intellectual property even in a group
If you're working for an organisation, it's the company that owns the thing you make (but you get recognition as well). This is to protect the company if you leave the company
How to seek permission to use something protected by this: email them asking permission, send them a letter, phone call, arrange a meeting (all formal - to keep it professional)

Copyright, designs and patents Act 1988

Copyright to someone or organisation who has created something
Examples:
Music
Branding - logos and trademarks
Books/films
How to seek permission to use something protected by this: email them asking permission, send them a letter, phone call, arrange a meeting (all formal - to keep it professional)

LO1: Legal Issues Presentation

Freedom of Information Act 2000

1. Defintion of what it means

2. Three reasons why it is important

3. What are the consequences of not adhereing to this law?

4. Find an example of where this legal issse was breached

5. How does this law effect pre-production of a media product? Give examples


My Group:

Theo - Q5

Joakin - Q3 + 4

Jacob Q 1 + 2

5.

Any information or assets that could be used for your production can be obtained from the authorities, so info and videos are more easily accessible.

LO1: Legal Issues

Crowdfunding:

The practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.
correct. (give money via donations)

2 Advantages of an independent product:

Can make what you envision

Don’t need to rely on other people

Can fund anything that you would like to.

2 Disadvantages of an independent product:

Restricted by budget more

Can’t be marketed as much as joint ventures

If the funding isnt enough, you cannot actually produce anything.

Project might not be viewed as much unless the word gets out

social media being used as a form of advertising - Twitter Facebook Instagram

Assessor : shauna McManus

Legal: Permitted by law

Legal issues: Permissions to do something

Consequnce: Being prosecuted

LLCs

Contracts

Copywrites

Permits - a 'Release and Consent' form is signed by person who owns location. Actors, models, anyone in front of the camera needs to sign one as well.

Releases

Production insurance

Health and safety - Need to do Risk Assessment

Data Protection Act

1)Definition of what it means

Controls how peoples personal infromation is used by the government, i.e. name, address (so personal information)

2) Three reasons why it is important

• Anyone who handles this data has to follow the 3 Data Protection rules

Used lawfully and fairly
Not transfered outside of the European Economic Area without adequate protection
Handled according to people's Data Protection rights

• Important as the info could be used for in a discrimanatory way against them
• Lets people know how their info is handled

3) What are the consequences of not adhereing to this law?

Prosecution and severe legal issues
Maximum £500,00 fine (but never issued over £350,000), from 25th May 2018 maximum 20 million euros

4) Find an example of where this legal issue was breached

Sony was fined £250,000 for not having adequate security for their data, allowing hackers to get into Sony's online store and access information such as addresses and bank info

5) How does this law effect pre-production of a media product? Give examples

The company making the product is obliged to securely hold the information and details of those involved such as cast and crew.
The production company must securely dispose of any confidential data
They do this by:

• Password management
• Anti Spyware software
• Ensureing there are backups of data
• Data has to be encrypted

Intelectual Propety Rights

1)Definition of what it means

Grants creators trademarks, copyrights, patents etc. Which means no one can use it without permission

2) Three reasons why it is important

Supports high paying jobs - employs hundreds of millions of people worldwide (employs 55 million Americans - who uses it)
Provides economic growth as it means the people that make the products are supported
Strong and enforced IPR protect customers and families, it helps consumers make an eduacted choice about the safety and reliability of their purchases

3) What are the consequences of not adhereing to this law?

If someone without the rights used the property, copyright infringement may be filed and the person could be prosecuted

4) Find an example of where this legal issue was breached

On the 28th of September 1999, Amazon gained the patent for 'single click buying'. Other companies, such as Barnes and Noble in 1999, have made similar options, but the BaN lawsuit was settled in 2002

5) How does this law effect pre-production of a media product? Give examples

Production companies have to get the rights to music and images used in their product, usually by paying for it

Libel and Slander

1)Definition of what it means

Libel - The act of making a written statement that is untrue, and so could be harmful to the subject of the writing.
Slander - Same as libel, but is spoken instead of written

2) Three reasons why it is important

Libel - Why it is important to abide by it:

• Protect yourself from prosecution
• Large financial loss
• Prevents false info being spread to impressionable audiences

Slander - The laws differ from country to country, i.e. the lack of free speech etc.
Why you should abide by it - same as libel

3) What are the consequences of not adhereing to this law?

Libel - If the person who provided the statements didn't know they were untruthful, the lawsuit can be dropped
Slander - Same as libel

4) Find an example of where this legal issue was breached

Libel - Sally Bercrow insinuating that a man was a paedophile, when she had no evident to suport this statement
Slander - Robbie Williams inpersonater, with help from his agent, pretended to by Robie Williams, causing serious damage to charities that he cheated

5) How does this law effect pre-production of a media product? Give examples

Libel - Make sure info used is truthful, or you could be prosecuted. If not an informative show, this isn't always applicable, for example talk shows, comedy shows etc. Depends on thepurpose of the product
Slander - Same as libel

Copyrights, designs and patents act 1998

1)Definition of what it means

Copyright is stating ownership of something, i.e. books, music etc.
Patents - a government authority or licence conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention:

2) Three reasons why it is important

Copyright - Legal requirement, allows you to be credited for your work, protects your rights

3) What are the consequences of not adhereing to this law?

Copyright - Potential fine of £50,000, custodial sentence of up to 10 years, pay damages to the person (depends on commercial value), have to stop displaying the infringed product, give any profit to the person, take back all copies physical media

4) Find an example of where this legal issue was breached

Puff Daddy sampled The Police's Every Breath You Take on his 1997 song I'll Be Missing You without asing permission. he now had to pay Sting £200,000 a day, who also gets 100% iof the writing royalties

5) How does this law effect pre-production of a media product? Give examples

Copyright - check that no copyrighted material is in your product, and if so get consent for the information to be used in theproduct

1)Definition of what it means

2) Three reasons why it is important

3) What are the consequences of not adhereing to this law?

4) Find an example of where this legal issue was breached

5) How does this law effect pre-production of a media product? Give examples

1)Definition of what it means

2) Three reasons why it is important

3) What are the consequences of not adhereing to this law?

4) Find an example of where this legal issue was breached

5) How does this law effect pre-production of a media product? Give examples

Freedom of Information Act 2000

LO1: Introduction booklet