LO4: Primary research mock

3 Reasons why I didn't get full marks for this mock:
Say 'questionnaire' instead of 'survey'
Link answers to the brief more
Understand the brief and the denotations of the brand

Always underline key words from the question

Evaluate - strengths, weaknesses, link to bried, examples to support your point - Distinction - 20

Explain - give reasons 'because' - Merit - 3-6 marks

Identify - word/sentence - Pass - 1-2 marks

For answers such as 'it's time consuming', use because to say why

LO4: Visualisation mock

3 Reasons why I didn't get full marks for this mock:
Go into more detail about the connotations of my choices
State appeal to audience
Always write words instead of squiggles

LO3: Research

1. Production takes place at the pre-production stage, as information is needed to make sure the product will sell well - client requirements, similar products etc. Feedback will effect production, so as much as possible is needed.
2. Two methods of collecting data: Primary and secondary research. For example, interviews, questionnaires, and using newspaper articles, journal.


Types of research

1. Audience Research

Finding out what the audience wants (interests), what demographics are in the audience, and what demographics should be in the audience.

2. Market Research

Investigating the current market for similar products, and analysing if they were successful or not, how you could be different, and why they were successful. Finds out what competitors are doing, ir of there's a gap in the market you can fill, find out who your competition is.

3. Product Research

Similar to market research, collecting source materail (depends on media product), establish how viable a project is (success, worth making? etc), find locations.


Who conducts research?

NRS (National Readership Survey)
BARB (Broadcasters Audience Research Board)
RAJAR (Radio Joint Audience Research)

LO4: Question 8 and 9 of the Unit 2 Exam

Have to draw at least two pre-production documents. Marks will be awarded on:

1. Content [1 Mark max]  - Does it look like the product you were asked to make?
2. Fitness for purpose [3 Marks max] - Like content, about features of what has been drawn that link to the brief/scenario
3. Use of annotations to justify your decisions [2 Marks max] - Make detailed notes to explain: Housestyle (colours, font - serif and sand serif, graphics - shapes and images etc), appeal to target audience, the brief.
Housestyle is important to create a brand, make it consistent

Both worth 6 marks total, so 12 marks.

LO4: Visualisation diagram

A visualisation diagram is a picture or sketch that shows the layout of the product.

Examples of media products that would use a visualisation diagram in the pre-production stages:
Website - called a 'Wire Frame'
Game
I.e. Interactive products
DVD Cover
Print products - leaflet, poster, magazine cover

Home screen - First/main screen of an app, game or website:

All social media homescreens should have:

Masthead - the title, goes at the top so everyone can see it

Images/pictures - interactive feature

Tiles - links to other functions

Communication - messages

Profiles - pictures, info, username

Settings - personalisation, notifications

In exam, talk about your choices - why this colour, what does it mean/represent, who does it appeal to etc?

LO3: Forms

Once a production schedule of the tasks are organised, the following forms would need to be created:

a) Call sheet

b) Consent form

c) Location release form

Task

1. Define the purpose of each one

Call Sheet - Used to list important parts of the production - cast and crew, equipment. One purpose of a call sheet is for everyone in the productin team knows when they're needed. Could be used for each shoot or scene, anything that required filming or images/photographs. Made before the shoot so everyone would know what time and what to bring. Contingency is a back up plan, and would be featured on a call sheet.

2. Which order would the above be completed in

LO3: Production Schedules and Forms

I think a production schedule includes:
Dates (milestones) for tasks to be completed, e.g. all shoots - with specific details about the shoots
Talent timings and availability
Resources (hardware and software) (can also be cast and crew) equipment details - arrival of cameras etc.


I think this is important because without it the production wouldn't be as efficient as it could be, resulting in a lower quality product. It allows organistation in the various stages of production (pre, production and post)


Who would use it?:
Producers (who would make it)
Directors
Cast
Pretty much everyone

Project Management Tool (allows you to manage a project):
Microsoft Excel - allows you to make tables to seperate different tasks
Can easily add information


Plenary

Identify one type of project management tool that could be used to keep track of the project tasks and explain why it is suitable for this task [3].


Excel would be a useful projecty management tool for this task. This is because it can easily seperate different parts of the task - research into road safety, coding etc, into sperate tables to be handled and processed easier and without confusion. It can also be accessed via the Cloud, along with any other documents that would be needed, allowing it to be used with ease anywhere, which would be important as different groups would be able to tick off tasks simultaneously.


Assessor: shauna

The project mangagement tool is the production schedule, the schedule would be made using Microsoft Exel. 0 marks.

The production schedule would allow the company to keep track of certain tasks and the activities involved, and more importantly the weeks in which they need to be completed for.